Everyone hates to admit how much they love reboots and remakes. Every time there’s a new movie that’s a reboot of an old one, or…
Continue reading Nostalgia is a powerful and underrated marketing device
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You know what your customers are buying from you: a pair of wooden sunglasses, specialty tea, lava lamps, yoga pants. You know how your customers…
Continue reading What and how your customers buy is not the same as WHY they buy
Leave a CommentIf you’re a business owner, you’re probably told you need to have big aspirations and goals by gurus. I don’t think this is a requirement…
Continue reading There’s nothing wrong with staying small
Leave a CommentWhen we think of impulse buying, we might think of that chocolate bar we threw into our cart at the grocery store while we waited…
Continue reading Impulse purchases should be part of your online marketing and sales strategy
Leave a CommentDid you know that over 50% of Ferrari’s profits actually come from licensing its name, badge, and logo? Yup, Ferrari’s not in the business of…
Continue reading Branding lessons from Ferrari
Leave a Comment“It’s too competitive.” “That niche is too saturated.” Too many wantrepreneurs and entrepreneurs give up before the first punch is even thrown. I agree that…
Continue reading Competition is a good thing
Leave a CommentThe story of how Ray-Ban Sunglasses came to be begins with John Arthur Macready, an American test pilot and aviator as well as lieutenant in…
Continue reading How Tom Cruise saved Ray-Ban Sunglasses from extinction
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